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I'm very interested in how this will go. From a business perspective, $12,000 isn't that much, but the posting on eBay is really poorly done. The supplied metrics lack quantifiers (140,000 listeners per what? Week? Show?) which makes me (likely very wrongly) think that someone's trying to pull a fast one.

Vague metrics do NOT inspire confidence.
I think they wanted to do something interesting, but lacked follow thru. The starting bid basically prohibits anybody from bidding it up and building bid momentum. Never-the-less, it's a great idea.

Randy
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