The RSS Blog

The Folksonomy blog has a list of 7 tips for naming your Web 2.0 startup.

1. Keep Length at a Minimum (+1 for R-mail)
2. Be Generic or Be Original (+2 for R-mail)
3. Encourage Word of Mouth (+1 for R-mail)
4. Capture the .com (-1 for R-mail)
5. Avoid Having Hyphens (-2 for R-mail)
6. Avoid Domain Hacks (+1 for R-mail)
7. Keep it Meaningful (+1 for R-mail)

http://www.folksonomy.org/2006/10/7_tips_for_naming_your_startup.html