This is Robert Scoble's list of 20 tips for running a corporate Weblog. I can buy everything except #19 BOGU; "Bend Over and Grease Up." At some point, you have to tell it like it is. I was recently told by a co-worker that his friends had great respect for me because I told the VP where he could stick it. I think a lot of my ex-cow-orkers think this way. And many of my x-employers, whom I told where to stick it, would love me to rejoin them and tell them where else they are screwing up and why. The same applies to corporate Weblogs. Sometimes you just have to tell someone, "You screwed up." And that's OK. They'll respect you more in the morning.
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