Robert Scoble: Announcing a corporate blogging book: the Red Couch project. [cut] Well, now that I've bought into what he was talking about I can reveal it was (Shel Israel) who was pitching me on doing a book about corporate blogging and how it will make your business more successful. [cut] Tonight, while at 41,000 feet in an airplane from Seattle to Oakland, it hit me: do the entire thing on the blogs.
Reader Comments 
