Jim Pitko: Basically, it's FeedBurner done right.
Randy: Jim is talking about Moreover's new FeedDirect service. Dick Costolo of FeedBurner has weighed in.
Randy: I tried the FeedDirect service. I signed up for FeedDirect and it directed me to sign up for BrightAds. Hmmm! Sounds more like FeedIndirect ;) Doesn't look like there's any value here. Did I just sign up for SPAM?