I want relevant SPAM
Everybody hates SPAM. But not me. I like SPAM. Let me tell you the ways. You see, SPAM is good. We get TV SPAMmed all day. We call them commercials. And while I watch Hockey Night in Canada (NOT), they SPAM me with beautiful frames of hot girls drinking beer. I drink a lot of beer. Yes, I really do love SPAM. Now ask yourself how many tampon commercials run during Hockey Night in Canada. Do you get it? Do you understand what I'm saying? If you don't, then please read on.
It's about relevancy. The reason we hate email SPAM, is because they blast us with irrelevant crap. I don't need Viagra, or at least my wife isn't complaining YET! So, when I get Viagra SPAM filling up my inbox, I get a little frustrated. Now, on the other hand, when I get an email telling me I won a trip to Orlando Florida... I stop... and read it. Because my kids love Disneyworld. This SPAM was relevant to me. It doesn't matter that they SPAMmed ten million other people with this crap. I like big black ears. This is why we hate email SPAM. Because it's irrelevant. This is also why we love Google, because Google adwords are relevant. Are you getting the picture yet?
Fast forward! RSS. I don't mind if you put ads in your RSS. They better be relevant. If you try to sell me tampons, then I'm gonna switch the channel. I'm never gonna buy tampons. OK, I did once or twice for my wife. But, I didn't really have an influence on the brand. She told me the brand. So, the ads really didn't affect the purchase decision and they most likely never will.
By the way, if you don't work for Feedster, then this blog entry is irrelevant. (hint: click the last link) (yes, the irrelevant one).
