Jon Dube: USAToday.com has launched a beta personalized news site [called My USAToday], which is essentially a branded RSS reader that doesn't require readers to know anything about RSS.
http://my.usatoday.com/tech/news/myusatoday.aspx
Randy: I don't think Bloglines, Rojo, NewsGator and Pluck are gonna be worrying too much about this one. Wow, that sucks! Not only do you not need to know anything about RSS, but in order to use it, you'd have to not know what you are doing altogether.